![]() Though, on average, a typical enterprise has 120 different cloud services in its MarTech stack, it may only actually use a fraction of them, wasting time, money, and manpower on underused resources. The purpose of a MarTech stack is to automate your workflows and streamline your communication across the organization - not disrupt your processes. Here are the top four biggest MarTech stack challenges and ways to face them: 1. Or, ready to throw in the towel with MarTech because it’s proving to be more difficult than it’s worth? ![]() By automating marketing processes, collecting and analyzing customer data, and customizing the overall customer experience, MarTech maximizes leads while simultaneously making your work life easier and more efficient. strategize first, implement tech second - the ideal stack should consist of everything from customer relationship management and marketing automation programs to direct mail and digital engagement platforms. While you’re the best expert on your specific marketing needs and requirements - e.g. Ultimately, a robust MarTech stack results in improved productivity, fewer errors, and, most importantly, more money across the organization.īut what exactly does a typical MarTech stack need to include to achieve all of these fabulous outcomes? Short answer: a lot. Create high-quality, personalized content that consistently meets your brand’s standards.Strengthen internal communication and collaboration across all departments.Implement management processes to improve efficiency organization-wide.Better understand who your customers are.Focus on high-level, big-picture jobs instead of menial tasks. ![]() It’s the collection of tools, software, and techniques you need to execute your personalized digital marketing vision to scale your organization. If ABM is the way to find customers and close deals, a MarTech stack is how you get in front of those customers in the first place - like a super powerful, data-driven elevator pitch. To fully reap the benefits of what MarTech can do for your bottom line, you need to implement it company-wide, especially within your sales team. And not just for your marketing department, either. If you don’t want to be left behind, you have to put your money where your mouth is and invest in MarTech platforms for your business. Its quick ascent in popularity is a reason as old as time: competition. Originating back in 2011 with only 150 solutions, the industry is now worth $344.8 billion and comprises more than 8,000 vendors globally. That’s where MarTech (a combination of “marketing” and “technology'') comes in. Most importantly, it’s extremely beneficial for your company’s profitability - leadership marketing firm Alterra Group found that 97 percent of marketers believe ABM had higher ROI compared to other marketing strategies.Īs ABM continues to grow and enhance businesses, it needs to keep up with the ever-evolving technologies, processes, and programs that shape the world. With 70 percent of marketers implementing account-based marketing (ABM) this year (up from just 15% in 2020), B2Bs are embracing it for the long haul - especially for optimizing ad campaigns, providing better data collection and analysis, and reducing long sales cycles.
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